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About Israel Isassi

Israel Isassi has been involved in the computer and electronics industry for over 30 years as a manager, consultant, website designer/developer and applications programmer, as well as having worked as a field support technician. Israel leads the web services team at Tell Your Tale Marketing & Design, where he specializes in sites using Adobe Business Catalyst, WordPress and Sitecore. Beyond designing and building websites, Israel studies clients’ website analytics and consults on needed changes to increase site traffic and enhance user interaction.

Link Building for Search Engine Optimization

Link building is an important part of improving search engine optimization (SEO) that includes links within your website, to other websites and back to your website. A good link structure helps visitors and search engines find relevant content, understand the relationship between different pieces of content and comprehend the value of the content. Search engines also use links to determine how well a page should rank in the search results based on a variety of factors, including the content found, how relevant the links are to keywords and how many other high-quality sites link to those pages. Let’s explore [...]

By |2019-11-12T07:07:56-06:00November 11th, 2019|Categories: SEO|0 Comments

Google Data Studio – Part 5: Reporting on Traffic by State

Welcome to part 5 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations and making basic styling adjustments. In part 4, we walked through adding Google Analytics Dimensions and Metrics to your Data Studio tables and charts. We also covered adjusting the table styles and added a report-level footer to all pages. In this post, I’m going to show you how to set up a table that displays traffic by U.S. state. Set Up a Traffic by State Table Start by adding a table just [...]

By |2019-11-12T07:07:56-06:00November 4th, 2019|Categories: SEO, Web Design, Website Analytics|0 Comments

Google Data Studio – Part 4: Using Google Analytics Dimensions and Metrics

Welcome to part 4 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations and making basic styling adjustments. In part 3, we ended with some examples of report customizations. Now we’re going to set up a few tables and charts using Google Analytics Dimensions and Metrics to mimic Google Analytics reports, while showing only the information we’re most interested in. We’ll finish with adding a footer area to your reports. Using Google Analytics Dimensions and Metrics Earlier in this series, you learned how to add [...]

By |2019-11-12T07:07:56-06:00October 28th, 2019|Categories: SEO, Web Design, Website Analytics|0 Comments

Google Data Studio – Part 3: Your First Report

Welcome to part 3 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations, and making basic styling adjustments. Adding the Data Source to a Report In part 2, we ended with creating a Data Source. Now we’re going to connect that Data Source to a Report. Click the blue “Create Report” button in the top right corner. The next screen will ask you to confirm that you want to add the Data Source to the report. After reading the notice, select the blue “Add to [...]

By |2019-11-12T07:07:56-06:00October 21st, 2019|Categories: SEO, Web Design, Website Analytics|0 Comments

Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

In the first article in this series, I introduced you to how Google Data Studio can help you more effectively communicate how your website is performing. In this article, I’ll introduce you to the Data Studio interface and help you connect it to Google Analytics. Before we get started, you’ll need to have a Google Analytics account and property already setup. Don’t worry if you don’t already have a Google Analytics account setup since Google provides a sample data source to experiment with. Getting Started Visit https://datastudio.google.com and login using the Google account that is linked to [...]

By |2019-11-12T07:07:57-06:00October 14th, 2019|Categories: SEO, Web Design, Website Analytics|0 Comments

An Introduction to Google Data Studio

Website owners typically rely on Google Analytics to gain an understanding of how well their websites are performing. However, it’s easy to get overwhelmed with the amount of information available through Google Analytics, and many of the canned reports display the data in a confusing way. These reports are also littered with information that may not be relevant to your business goals. Here’s some good news. Google provides a wonderful tool called “Data Studio” that makes it easy to visualize data with little effort. While Data Studio is free to use with data from Google Analytics and several [...]

By |2019-11-12T07:07:57-06:00October 7th, 2019|Categories: SEO, Web Design, Website Analytics|0 Comments

Online Reviews: Why You Should Care

The Power of Online Reviews Online reviews can be a powerful tool in helping you provide a better customer experience. I know of a small business owner who has a creative approach to using online reviews that helps give him fresh ideas on improving the customer experience. He focuses his energy on the competitors’ lowest reviews and works with his employees to ensure his business excels in the areas where the competition struggles. This business owner truly values his customers’ reviews, responds to each one, involves his team and differentiates his business with a strong focus on excellence in [...]

By |2019-11-12T07:07:58-06:00August 29th, 2019|Categories: Marketing, PR, SEO|0 Comments

An Introduction to Search Engine Optimization (SEO)

Search engine optimization is constantly changing and can be quite complex. This article will provide some guidance on considerations when building or maintaining your website, so that you can understand the areas that are working and those that need improvement. Start at the End All search engine optimization efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off on the right foot. Specific – The more specific your goal, the more effective you’re likely to be at achieving the goal. There’s a big difference between “drive [...]

By |2019-11-12T07:07:59-06:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|0 Comments

Generation Z: High Expectations

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to [...]

By |2019-11-12T07:07:59-06:00July 15th, 2019|Categories: Social Media, Web Design|0 Comments

Web Accessibility Overview

It’s interesting that the World Wide Web (WWW) is 30 years old and has connected so many people, yet remains difficult to use for a lot of people. Those with vision issues may rely on screen readers. People with hearing issues may rely on text transcripts of audio content. People with limited fine motor skills may rely on keyboard navigation, instead of a mouse. Many years ago, I was taught that computer networking is not that different from human networking. The basic definition given is that networking “is having something to share, deciding to share it and agreeing how [...]

By |2019-11-12T07:08:00-06:00June 17th, 2019|Categories: Web Design|0 Comments