/Israel Isassi

About Israel Isassi

Israel Isassi has been involved in the computer and electronics industry for over 30 years as a manager, consultant, website designer/developer and applications programmer, as well as having worked as a field support technician. Israel leads the web services team at Tell Your Tale Marketing & Design, where he specializes in sites using Adobe Business Catalyst, WordPress and Sitecore. Beyond designing and building websites, Israel studies clients’ website analytics and consults on needed changes to increase site traffic and enhance user interaction.

Online Reviews: Why You Should Care

The Power of Online Reviews Online reviews can be a powerful tool in helping you provide a better customer experience. I know of a small business owner who has a creative approach to using online reviews that helps give him fresh ideas on improving the customer experience. He focuses his energy on the competitors’ lowest reviews and works with his employees to ensure his business excels in the areas where the competition struggles. This business owner truly values his customers’ reviews, responds to each one, involves his team and differentiates his business with a strong focus on excellence in [...]

By |2019-08-29T11:10:41-05:00August 29th, 2019|Categories: Marketing, PR, SEO|

An Introduction to Search Engine Optimization (SEO)

Search engine optimization is constantly changing and can be quite complex. This article will provide some guidance on considerations when building or maintaining your website, so that you can understand the areas that are working and those that need improvement. Start at the End All search engine optimization efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off on the right foot. Specific – The more specific your goal, the more effective you’re likely to be at achieving the goal. There’s a big difference between “drive [...]

By |2019-07-31T14:52:29-05:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|

Generation Z: High Expectations

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to [...]

By |2019-08-05T14:33:14-05:00July 15th, 2019|Categories: Social Media, Web Design|

Web Accessibility Overview

It’s interesting that the World Wide Web (WWW) is 30 years old and has connected so many people, yet remains difficult to use for a lot of people. Those with vision issues may rely on screen readers. People with hearing issues may rely on text transcripts of audio content. People with limited fine motor skills may rely on keyboard navigation, instead of a mouse. Many years ago, I was taught that computer networking is not that different from human networking. The basic definition given is that networking “is having something to share, deciding to share it and agreeing how [...]

By |2019-06-19T14:04:22-05:00June 17th, 2019|Categories: Web Design|

HCA Small Business Committee “Ask The Experts” Lunch ‘N Learn

Houston Contractors Association (HCA)'s Small Business Committee is hosting an "Ask The Experts" Lunch 'N Learn event on Wednesday, June 26th from 11am to 1pm at the HCA Office: 4001 Sherwood Lane / 77092. We have six expert speakers: Tiko Hausman of TKO Biz Solutions, small business certifications expert Yusef Muhammad of SCORE Association, business resources expert Brian Manning of mc2 civil inc., construction expert Tony Henshaw from the City of Houston, city work expert Liz Lara Carreno of GoldmanSachs 10K Small Business, small business expert Megan F. Salch of Tell Your Tale Marketing & Design, marketing expert The [...]

By |2019-06-10T13:39:25-05:00June 10th, 2019|Categories: Events|

SEO + SMM: Aren’t They the Same?

According to a recent survey, nearly 80 percent of small businesses with an SEO strategy are confident in their understanding of SEO best practices. Many of those same businesses list social media as part of their SEO strategy, which indicates the understanding of SEO is not quite as clear as business owners might believe.“Small business owners can often get their wires crossed when it comes to SEO strategies, usually mentioning things like social media.” - Ryan ScollonSource: https://themanifest.com/seo/small-business-seo-best-practices-2019Search Engine Optimization (SEO) focuses on organic search results bringing traffic to your website, brand awareness, lead generation and reputation management. SEO includes [...]

By |2019-08-14T15:18:09-05:00May 1st, 2019|Categories: SEO, Web Design|

Does My Website Need a Facelift or Forklift Upgrade?

Download our guide "Does My Website Need a Facelift or Forklift" to learn more. Related Articles Why WordPress Makes Sense for Business Websites Make Your Website Social Media-Friendly or Else! Why Website Speed Matters

By |2019-05-28T17:08:10-05:00April 2nd, 2019|Categories: Web Design, Website Maintenance|

SSL Certificates: Things You Should Know

As of March 12, 2019, there were nearly 1.7 billion websites and 44,730 were hacked on that date, according to Internet Live Stats. Like most statistics, there is usually more to the numbers below the surface. At first glance, we see many sites were hacked, but still a small number relative to the total number of websites. It’s been estimated that approximately 75 percent of “websites” are parked domains or something similar. This means that the approximate true number of websites is 418,101,494, which makes that 44,730 number much more of a concern. Secure Sockets Layer (SSL) was developed [...]

By |2019-03-14T18:19:20-05:00March 14th, 2019|Categories: Web Design|

Search Engines Provide Aggregated Results

It’s March 12, 2019 and the 30th birthday of the World Wide Web. Ten years later, Google was founded. Search engines have become an integral part of our daily lives by helping us find answers to nearly any question we can think of. We even have fun with search engines by asking Alexa “what’s your favorite color?” or “are you a spy?” Search engines are continuously evolving in the feature sets they offer, but their purpose of helping searchers find key information has not changed. A feature recently introduced that’s becoming more prevalent at an exponential pace is aggregated [...]

By |2019-05-28T17:08:27-05:00March 12th, 2019|Categories: SEO, Web Design|

Local SEO – Part Three

Tools of the Trade In part one of this series, we discussed how local SEO strategy can affect small businesses. In part two, we highlighted a single industry and explained how local SEO helps the business and consumers as well. If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers [...]

By |2019-05-28T17:09:31-05:00November 5th, 2018|Categories: SEO, Web Design|Tags: , , |