/Israel Isassi

About Israel Isassi

Israel Isassi has been involved in the computer and electronics industry for over 30 years as a manager, consultant, website designer/developer and applications programmer, as well as having worked as a field support technician. Israel leads the web services team at Tell Your Tale Marketing & Design, where he specializes in sites using Adobe Business Catalyst, WordPress and Sitecore. Beyond designing and building websites, Israel studies clients’ website analytics and consults on needed changes to increase site traffic and enhance user interaction.

SSL Certificates: Things You Should Know

As of March 12, 2019, there were nearly 1.7 billion websites and 44,730 were hacked on that date, according to Internet Live Stats. Like most statistics, there is usually more to the numbers below the surface. At first glance, we see many sites were hacked, but still a small number relative to the total number of websites. It’s been estimated that approximately 75 percent of “websites” are parked domains or something similar. This means that the approximate true number of websites is 418,101,494, which makes that 44,730 number much more of a concern. Secure Sockets Layer (SSL) was developed [...]

2019-03-14T18:19:20-05:00By |Categories: Web Design|

Search Engines Provide Aggregated Results

It’s March 12, 2019 and the 30th birthday of the World Wide Web. Ten years later, Google was founded. Search engines have become an integral part of our daily lives by helping us find answers to nearly any question we can think of. We even have fun with search engines by asking Alexa “what’s your favorite color?” or “are you a spy?” Search engines are continuously evolving in the feature sets they offer, but their purpose of helping searchers find key information has not changed. A feature recently introduced that’s becoming more prevalent at an exponential pace is aggregated [...]

2019-03-14T18:13:47-05:00By |Categories: Web Design|

Local SEO – Part Three

Tools of the Trade In part one of this series, we discussed how local SEO strategy can affect small businesses. In part two, we highlighted a single industry and explained how local SEO helps the business and consumers as well. If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers [...]

Local SEO – Part Two

Part one of this series introduced Local SEO. This post is going to focus on one trade to show what a searcher experiences and highlight some areas you might want to work on for your business.“Plumbers near me”While located in Houston’s 77018 zip code, on a desktop, a search for “plumbers near me” resulted in the screen capture below. This appeared at the very top of the search results, in fact, above the search results.Take note of the “Sponsored” label in the top right corner, which indicates these three search results are paid ads. These are not the usual ads [...]

2018-11-08T08:09:24-05:00By |Categories: Web Design|Tags: , |

Local SEO – Part One

According to Google, nearly 1/3rd of all mobile searches are related to location (as of 2016 data). Most local search terms tend to be along the lines of “restaurants near me” or “restaurants in the Heights” for example, indicating most likely the searcher is planning where to eat soon or has an immediate need. Sending the right signals to clients, prospects and search engines is crucial to connecting with people at the right time. These statistics from Google make it clear that local SEO should be taken seriously. 50 percent of consumers who conducted a local search on their [...]

2018-11-08T08:08:22-05:00By |Categories: Web Design|Tags: |

Migrating WordPress to PHP 7

WordPress is written in the PHP programming and scripting language. The developers of PHP have stopped releasing feature updates and bug fixes for PHP 5.6 and security updates will cease December 31, 2018. Some web hosts such as WP Engine have published articles on their blog and sent emails to their customers recommending they move away from PHP versions older than PHP 7. While PHP 5.6 will still be available and continue to function, it would be wise to move to PHP 7 sooner rather than later. PHP 7 brings new features and performance improvements that are mostly of [...]

HTTPS Alone Is Not Enough

Add another layer of website security by implementing HSTS You’ve probably been hearing HTTP and HTTPS being discussed a lot in relation to website security. Google has been encouraging website owners to convert their sites from HTTP to HTTPS to improve security for site owners and visitors. This effort has been escalating to the point where Google’s Chrome browser now shows a “not secure” message near the address bar to notify users when they are visiting a site that does not use HTTPS. This has had the positive effect of causing more site owners to make the switch. Yes, [...]

Moving from Adobe Business Catalyst to WordPress

What to Think About When Moving from ABC to WP Adobe has announced the end-of-life for Business Catalyst, a website host and web platform. As of March 26, 2021, Adobe will stop hosting all Business Catalyst sites. We’re already seeing a mass exodus of Business Catalyst partners and at least one of the largest web design companies is moving the bulk of its clients to WordPress. We’re also seeing the support structure of Business Catalyst being reduced as some of Adobe’s key people move on to greener pastures. Fortunately, Tell Your Tale has been focused on building WordPress websites [...]

2018-09-25T14:30:43-05:00By |Categories: Web Design|Tags: , |

Do you really own your data?

With the big push toward the cloud and Software as a Service (SaaS) products, the need to retain control of your data becomes a concern. Being careful whom you trust with your data is vital for every business. What is Website Hosting? Websites need a place to exist where they can be easily accessed by visitors external to your organization. Web hosting refers to the servers, file and database storage of your website in a datacenter usually provided by a third-party vendor such as WP Engine. The exception might be when your website is an intranet site, which is [...]

2018-09-25T14:31:44-05:00By |Categories: Web Design|Tags: , |

Does My Website Need an SSL Certificate?

What is a Secure Sockets Layer (SSL) Certificate? Techopedia defines an SSL Certificate as “a form of Web authentication used to validate website security and provide identity protection to website users.” When someone visits your website, the SSL process encrypts the communications between his/her browser and your website. SSL Certificates enable your website to use the HTTPS secure protocol, helping to ensure any information submitted on your website is encrypted. What is HTTPS? Hypertext Transfer Protocol Secure (HTTPS) enables encrypted communications between the site visitor and the web server. Having an SSL Certificate properly configured on your web server [...]